# Connect Conversions to a Test

Connecting conversions to your test is essential for measuring performance. It tells Optibase what success looks like, so you can compare variants and identify which one drives the most meaningful actions.

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### How to connect conversions

1. Open the Test

   Go to the Tests page and select the test you want to connect conversions to.
2. Go to the Conversions tab

   Inside the test view, click the Conversions tab in the top navigation.
3. Select or create a conversion
   * If you’ve already created a conversion, use the dropdown to select it
   * If you don’t have one yet, click Create Conversion to define a new one
4. Bind the conversion to the test

   Once selected, the conversion will be linked automatically to the test. Optibase will start tracking how each variant performs against this goal.<br>

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### Additional notes

* You can connect multiple conversions to a single test
* One conversion will be used as the primary metric in your test results
* Make sure all conversion events are set up and working on your site before linking them

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### Why it matters

By linking conversions to a test, you’ll unlock:

* Variant performance tracking
* Conversion rates per variant
* P2BB (Probability to Be Best) analysis
* A clear view of which variant wins

All of this will show up in the Results tab for the test once it’s running.


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