# Create an A/B Variant

*If you using Webflow then you should follow the guide here:* [Optibase Webflow App](/webflow-app/optibase-webflow-app.md)

*How to connect an A/B Variant:* [Connect an A/B Variant](/features/tests/connect-an-a-b-variant.md)

A/B Variants are different versions of an element that you want to test on the same page.

They’re used in both A/B Tests and Variant Groups (inside Multivariate Tests).

### How to create an A/B Variant

1. Go to the Tests page<br>

   <figure><img src="/files/LO8dxDC0gppoDw4HXRQU" alt=""><figcaption></figcaption></figure>
2. Click on the A/B Test you want to add a variant to<br>

   <figure><img src="/files/T1paTT430k1pf8aMpjCb" alt=""><figcaption></figcaption></figure>
3. On the test page, click the New Variant button
4. Enter a name for your variant<br>

   <figure><img src="/files/5aKFiszG8iqDKu61YwJA" alt=""><figcaption></figcaption></figure>
5. Click Create\ <br>

   <figure><img src="/files/UZsbbFT4bWhIwhQSkUeV" alt=""><figcaption></figcaption></figure>

Once created, the variant will appear in the list under that test.

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### Connect the variant to your website

You should now connect this Variant to an element on your page. Read about how to do that here: [Connect an A/B Variant](/features/tests/connect-an-a-b-variant.md)

To display the variant on your site, you need to connect it to a specific HTML element.

Each element must be tagged with both:

* data-optibase-test-id
* data-optibase-variant-id

Optibase will automatically:

* Show one variant to each user
* Remove all other variants from the page
* Track which version the user saw

***

### Variant options and actions

Clicking on a variant gives you several management options:

* Rename the variant
* Reset its conversion and page view data
* Delete the variant entirely
* Disconnect the variant (stops showing it to users but keeps the data)

> Use disconnect if the variant is underperforming but you still want to analyze its historical results.

***

### Variant performance metrics

Each variant tracks the following automatically:

* Page Views: How many times the variant was shown to users
* Conversions: How many conversion events were triggered while this variant was active
* Conversion Rate: Shown in parentheses (Conversions / Page Views)
* P2BB: [Probability to Be Best (P2BB)](/features/tests/probability-to-be-best-p2bb.md)The probability this variant is the top performer based on Bayesian stats

You can filter conversion performance using the “Filter by conversion” dropdown above the results.


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