# Custom integrations

Optibase supports integrations with the tools you already use, so you can sync data, trigger conversions, and extend your experimentation workflow.

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### What you can do with integrations

* Send conversion events to third-party analytics and ad platforms
* Trigger conversions from external sources like Google Tag Manager or your backend
* Use your own identifiers by assigning external user IDs
* Analyze performance alongside other tools in your marketing or product stack

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### Need a custom integration?

We offer support for custom workflows. If you’re using a specific tool or need help connecting Optibase to your stack, [contact our support team](mailto:support@optibase.io).