Ctrlk

Segment

Setup

  1. Go to your Segment workspace → Connections → Sources → Add Source

  2. Search for HTTP API and select it

  3. Give the source a name (e.g. Optibase) and click Add Source

  4. Copy the Write Key from the source overview page

  5. Go to your Optibase dashboard → Settings → Integrations

  6. Find the Segment section and click Connect

  7. Paste your Write Key and select the region of your Segment workspace

  8. Click Connect

The Segment workspace region defaults to United States (US). If your Segment workspace is EU-based, select Europe (EU) to ensure data is routed to the correct regional endpoint. See Regional Segment | Twilio for how to set up an EU workspace in Segment.

Event Details

Optibase sends data to Segment server-side via the HTTP API source. Three types of calls are made automatically — no additional code is required on your page.

Identify

Sent when a visitor is seen for the first time.

Field
Value

anonymousId

Optibase's internal visitor ID

userId

Your own user ID (if provided)

Context is also included where available.

Experiment Viewed

Sent when a visitor is assigned a variant for the first time.

Property
Description

test_id

The ID of the A/B test

variant_id

The variant assigned to the visitor

Conversion Triggered

Sent when a visitor triggers a conversion event.

Property
Description

conversion_id

The conversion's ID in Optibase

conversion_type

The type of conversion (e.g. CLICK, PAGE_VIEW, PROGRAMMATIC)

origin_url

The page where the conversion occurred

If a conversion is configured as one per visitor, duplicate events are suppressed and Segment will only receive the first conversion per visitor.

Using the Data in Segment

Once connected, experiment data is available across your Segment workspace like any other source. You can connect your HTTP API source to a variety of destinations to further analyse the data — including analytics platforms, data warehouses, CRMs, and marketing tools.

All events — Identify, Experiment Viewed, and Conversion Triggered — are forwarded automatically to any destination connected to your HTTP API source. No additional configuration in Optibase is required.

PreviousAmplitudeNextStripe

Last updated