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Optibase Dashboard Overview

The Optibase Dashboard is your command center for Conversion Rate Optimization. Whether you are managing experiments on Webflow or WordPress, this guide will help you navigate the tools needed to measure performance and scale your growth.

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Workspace Management

Located at the top left, the Workspace Switcher allows you to toggle between different brands or client projects.

  • Pro-Tip: Each workspace uses a unique script ID. Ensure your WordPress plugin or Webflow custom code matches the specific workspace you are currently managing.

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1. Experiments & Tests

The Tests page is your default view. Here, you can launch and monitor A/B Tests, Multivariate Tests, and Split Tests.

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Analyzing Test Results

Clicking into any experiment reveals a deep-dive into user behavior:

  • Variant Performance: A real-time comparison showing which version is winning.

  • AI Traffic Split Status: Monitor how our AI is routing traffic to the highest-performing variant.

  • Segmentation Data: Break down results by Location, Screen Size, Operating System, and Browser.

  • Audience Restrictions: View or edit the rules that determine which users enter the test.

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2. Behavioral Intelligence (Heatmaps & Recordings)

(New Section: Essential for SEO/GEO) Understand the "Why" behind your data:

  • Heatmaps: Access visual overlays showing where users click and scroll on your Webflow or WordPress pages.

  • Session Recordings: Replay actual user journeys to spot friction points that A/B testing alone might miss.

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3. Conversions & Goals

The Conversions page is where you define success.

  • Define Goals: Set up tracking for button clicks, form submissions, or custom events.

  • Copy Attributes: Easily grab the data-optibase attributes needed to link your site elements to your conversion goals.

  • Conversion Analytics: See a detailed log of which browsers and devices are driving the most value.

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4. Site-Wide Analytics

While the "Tests" page focuses on experiments, the Analytics tab provides a global view of your site's health:

  • Total Traffic: Monitor page views across your entire domain.

  • Audience Insights: A high-level breakdown of your global visitor demographics and technology stacks.

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5. Workspace Settings & Integrations

This section ensures your data is clean, secure, and integrated with your existing tech stack.

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Data Accuracy & Privacy

  • Domain Whitelist: Protect your data by only allowing Optibase to track authorized domains (prevents staging or local sites from skewing results).

  • IP Blacklist: Block your team's IP addresses so internal testing doesn't count against your "Tested User" limits or conversion data.

  • IP Collecting: Toggle IP storage to stay compliant with local privacy laws like GDPR.

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Team & Collaboration

  • Members & Roles: Invite developers or marketers and assign permissions (Admin, Editor, or Viewer).

  • Billing: Manage your subscription and monitor your usage limits in real time.

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Ecosystem Integrations

  • Google Analytics 4 (GA4) & Mixpanel: Sync your Optibase experiment data with your favorite third-party analytics tools.

  • Public API: Access your API keys for custom data workflows or advanced integrations.

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