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What is Optibase

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To start testing with Optibase, sign up for a free account here: https://www.optibase.io/arrow-up-right

Optibase is an ultra-fast, platform-native Conversion Rate Optimization (CRO) suite. Designed specifically for Webflow and WordPress, Optibase allows you to eliminate guesswork by testing design and content changes directly within your favorite CMS—no complex custom code or "flicker effect" required.

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Why Conversion Optimization Matters

Most websites don't have a traffic problem; they have a conversion problem. Optibase helps you identify exactly what drives user actions, clicks, signups, and purchases, allowing you to test changes safely and quickly within your Webflow project or WordPress site.

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The Optibase Feature Suite

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1. Advanced Experimentation

  • A/B Testing: Compare two versions of a specific element (like a button or headline).

  • Multivariate Testing (MVT): Test multiple variables simultaneously to see which combination of elements performs best.

  • Split Testing (URL-based): Redirect traffic between entirely different page layouts or structures.

  • AI Traffic Split: Let our AI automatically route more traffic to the winning variant in real-time, maximizing your conversions while the test is still running.

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2. Visual Intelligence & Insights

Understand why users aren't converting with built-in behavioral tools:

  • Heatmaps: See exactly where users click, move, and scroll on your pages.

  • User Recording Sessions: Watch replays of user journeys to identify friction points and bugs in your funnel.

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3. Personalization & Targeting

Deliver the right message to the right person at the right time:

  • Dynamic Personalization: Change content based on user data, behavior, or referral source.

  • Audience Restrictions: Limit your tests or personalizations to specific groups (e.g., "New Visitors only," "Users from the US").

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Pro-Tips for Getting Started

  • Use AI Split for High-Stakes Tests: If you’re testing a pricing page, use AI Traffic Split to ensure you don't lose sales on a poor-performing variant.

  • Set Clear Audience Restrictions and make your data cleaner by excluding internal team traffic from your experiments.

NextOptibase Dashboard Overview

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