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Analytics

Optibase Analytics provides an automatic, high-level overview of your website's performance. As soon as the Optibase script is installed and published on your site, we begin gathering data to give you a clear picture of your traffic and user behavior—no extra configuration required.

While Optibase is known for testing, this dashboard is designed to be your one-stop shop, allowing you to replace other complex analytics platforms with a single, streamlined view.

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How it Works

The moment your site goes live with the Optibase script, it begins monitoring every interaction. This data is collected automatically and populated into your Analytics dashboard, found in the left sidebar.

Unlike traditional platforms that require manual "event" setup for every small detail, Optibase tracks the essential metrics out of the box, focusing on helping you increase both revenue and conversion rates.

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Core Metrics Captured

The Analytics dashboard displays a comprehensive breakdown of your project's health:

  • Page Views: Tracks every visit to every specific page across your website.

  • Visitor Volume: See exactly how many unique individuals are coming to your site.

  • Device Breakdown: Understand your audience split between Mobile, Desktop, and Tablet to ensure your site is optimized for the right screens.

  • Geographic Location: See where in the world your visitors are accessing your site from.

  • User Behavior: Monitor the basic path users take before they hit your conversion goals.

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Why use Optibase Analytics?

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1. Zero-Manual Setup

You don’t need to be a data scientist to get insights. Because the analytics are tied to the same script used for your Heatmaps, Recordings, and A/B tests, all your data lives in one place.

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2. Automatic Page Discovery

Optibase automatically detects new pages as they receive traffic. You can view the performance of specific URLs within your project without having to register them manually.

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3. Integrated Insights

By seeing your general analytics alongside your Conversion Tracking and User Behavior data, you can stop "guessing" what works. You can easily see how overall traffic trends correlate with the success of your active experiments.

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Privacy and Performance

Optibase Analytics is built to be privacy-compliant and lightweight.

  • No Speed Impact: Our asynchronous script ensures that gathering analytics never slows down your page load or hurts your SEO.

  • Clean Data: We filter out common bots and "junk" traffic to ensure your page view counts reflect real human interest.

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