Elementor

Running A/B tests on an Elementor site is straightforward with Optibase. Note that this requires Elementor Pro, as you must be able to add custom HTML attributes to your widgets and sections.

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1. Create Your Test in Optibase

1. Navigate to your Optibase Dashboard and click Create Test.

2. Name your test: For example, CTA Test.

3. Select Type: Choose A/B Test (used for testing variations on the same page).

4. Click Continue.

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2. Define the Conversion Goal

A conversion is the marker of success—the action you want your visitors to take.

1. Name the conversion: e.g., CTA.

2. Type: Select Click (most common for buttons).

3. Count once per user: Enable this for lead generation to prevent multiple clicks from a single user from skewing your data.

4. Click Create Conversion.

The Conversion ID: CTA

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3. Tag Elements in Elementor

In Elementor, you will apply attributes using the Advanced > Attributes panel.

Important: Elementor uses a specific format for attributes. Instead of key="value", you must use a pipe symbol: key|value.

Step 3a: Add the Conversion Attribute

Select the buttons or elements you want to track and add the following in the Attributes box:

data-optibase-click-conversion-id|CTA

Step 3b: Add Test and Variant IDs

Create your variants in Optibase (e.g., first and second). Tag each version of your element in Elementor with its specific ID and the shared Test ID:

Attribute Key	Value for Variant 1	Value for Variant 2
Test ID	`data-optibase-test-id	cta-test`
Variant ID	`data-optibase-variant-id	first`

Note on Structure: If you are testing a whole section rather than just a button, place the Test ID and Variant ID on the Section/Container and the Conversion ID on the button inside it.

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4. Launch and Verify

Once your attributes are saved and the Elementor page is published:

1. Return to the Optibase Dashboard.

2. Set the test status to Active to start immediately.

3. Verification: Open your site in an Incognito window. You should only see one of the variants.

4. Check Results: Perform a test click and check the Results tab in your dashboard to see the data track in real-time.

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Advanced Management Features

• Targeting: Use Restrictions to limit your test to specific locations, devices, operating systems, or browsers.

• Automation: Set your test to Auto-stop after a certain number of users (e.g., 500+) or set up Email Alerts for specific conversion rate milestones.

• Agency Workspaces: Organize different clients into separate Workspaces to keep data, billing, and team permissions isolated.

• Global Insights: Beyond specific tests, use the Analytics tab to monitor site-wide traffic and visitor behavior.