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Conversions

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Conversions

In Optibase, Conversions are the specific, measurable actions you want users to take on your website. They are the "North Star" metrics for your A/B tests and personalizations. Without a conversion, you are simply changing your design; with a conversion, you are optimizing your business.

Whether you are building on Webflow or WordPress, Optibase allows you to track these actions with zero impact on site performance.

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Why Conversions are the Core of Optibase

The goal of any experiment is to see how changes affect user behavior. By defining conversions, you allow the Optibase engine to:

  • Identify Winners: Determine which headline, button, or layout actually drives revenue.

  • Calculate Significance: Our statistical engine uses conversion data to tell you when a test result is reliable.

  • Optimize via AI: When using AI Traffic Split, the system automatically sends more traffic to the variants that are converting at the highest rate.

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Types of Conversions

Optibase offers a versatile range of tracking methods to fit any business model. Depending on your goals, you can choose from several conversion types:

Conversion Type
Best Used For...
Example

Click

Button clicks and link interactions.

"Buy Now" or "Get Started" buttons.

Submit

Capturing leads or signups.

Newsletter subscriptions or Demo requests.

Page Views

Confirming a user reached a specific URL.

"Thank You" pages or Order confirmation.

Scroll depth

Track how far down a page a visitor scrolls

User scrolls 75%

Time on page

Measure user retention by triggering a conversion only after a user stays for a set duration

User stays for 30s

Custom Events

Complex user behaviors or interactions.

Custom

Server-Side

Actions that happen off-page or in the backend.

Successful payments or CRM updates.

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Understanding the Conversion Lifecycle

Managing conversions in Optibase follows a simple three-step logic:

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1. Definition

You first define the conversion in Optibase. This is where you name the conversion and determine its "value" to your project. This centralized definition allows you to reuse the same conversion across multiple A/B tests.

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2. Connection (The "Glue")

Once defined, you connect the conversion to your website.

  • Webflow/WordPress: This is usually done by adding a small "data attribute" to your element (e.g., data-optibase-click-conversion-id). Either with the Webflow app or manually.

  • Server-Side: This is done via our API or webhooks for actions that don't happen directly in the browser.

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3. Attribution

When a user triggers a conversion, Optibase automatically "attributes" that success to the specific test variant the user was viewing. This is how you get your Conversion Rate (%) data.

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Best Practices for High-Impact Tracking

  • Focus on Macro-Conversions: While tracking button hovers is interesting, focus your primary tests on "Macro" goals like sales or signups that directly impact your bottom line.

  • Avoid "Double Counting": Ensure your conversion triggers are unique. For example, if you track a form submission, you usually don't need to also track the "Submit" button click.

  • Test the Connection: Always use the Optibase Debug Mode (?optibaseEnableDebugMode) to verify that your conversions are firing correctly before starting a live experiment.

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