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Setting up A/B tests in WordPress using the Divi Builder is a seamless process with Optibase. By using Divi’s built-in "Attributes" panel, you can easily define your variants and track performance without writing custom code.

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1. Create Your Test in Optibase

  1. Navigate to your Optibase Dashboard and click Create Test.

  2. Name your test: For example, Button Test.

  3. Select Type: Choose A/B Test (used for testing multiple versions of an element on the same page).

  4. Click Next.

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2. Define the Conversion Goal

A conversion is your "marker of success"—the specific action you want users to take.

  1. Click Create Conversion.

  2. Name it: e.g., btn.

  3. Type: Select Click (the most common goal for button tests).

  4. Count once per user: Check this if you are an agency or lead-gen site where one conversion per person is standard. Leave it unchecked for e-commerce.

  5. Click Create Conversion.

Copy the Goal Attribute: data-optibase-click-conversion-id="btn"

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3. Tag Your Elements in Divi

Open your page in the Divi Builder. Ensure you have both variants of your element (e.g., a Green Button and a Pink Button) ready on the page.

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Step 3a: Add the Conversion Attribute

For both buttons:

  1. Open the Button Settings > Advanced > Attributes.

  2. Click Add Custom Attribute.

  3. Attribute Name: data-optibase-click-conversion-id

  4. Value: btn

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Step 3b: Add Variant and Test IDs

Create your variants in the Optibase Dashboard (e.g., green and pink) and add the following attributes to each specific button in Divi:

Attribute

Value for Green Button

Value for Pink Button

Test ID

data-optibase-test-id="button-test"

data-optibase-test-id="button-test"

Variant ID

data-optibase-variant-id="green"

data-optibase-variant-id="pink"

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4. Launch and Verify

Once your attributes are saved and the Divi page is published:

  1. Return to Optibase and set the test status to Active (or Scheduled for a future date).

  2. The "Single Variant" Check: Visit your live page. If you only see one of the two buttons, the Optibase script is working correctly and hiding the other variant.

  3. Live Verification: Perform a test click on the visible button. Check the Results tab in your dashboard; you should see the conversion tracked immediately.

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Advanced Dashboard Features

  • Targeting & Restrictions: Narrow your test audience by location, device type (Mobile vs. Desktop), OS, or browser.

  • Site-Wide Analytics: Monitor your overall traffic trends to see which devices and locations are driving the most engagement across your entire project.

  • Agency Workspaces: If you manage multiple clients, create separate Workspaces for each. This keeps data, billing, and team members organized and isolated.

  • Export Functionality: Need to present data to a client? You can export your raw test results directly from the settings tab.

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