URL Split Testing

A URL Split Test (also known as a Redirect Test) allows you to split traffic between two or more entirely different URLs. This is the ideal method for testing radical changes, such as a completely redesigned homepage or a new landing page structure, rather than just changing individual elements.

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1. Create the Test

1. Navigate to the Tests page in your Optibase dashboard.

2. Click Create Test.

3. Name your test: Use a clear name that identifies the comparison (e.g., Old vs New Homepage).

4. Select Type: Choose URL Split and click Next.

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2. Connect a Conversion

Select the goal you want to use to determine the winner.

1. Search for your conversion event (e.g., Get Started Clicked).

2. Click Connect Conversion, then click Next.

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3. Configure Your URL Variants

Unlike A/B tests, URL split tests do not require you to add custom attributes to your elements. Instead, you simply provide the paths for the pages you want to compare.

1. Define the Control (Original):

   • Give it a name (e.g., Old Home).

   • Enter the Variant Path (e.g., / for the homepage).

   • Click Create Variant.

2. Define the Challenger (New):

   • Give it a name (e.g., New Home).

   • Enter the Variant Path for the new page (e.g., /new-home).

   • Click Create Variant.

Note: The Optibase script handles the redirection automatically. When a user lands on the original path, Optibase will instantly decide whether to keep them there or redirect them to the new path based on your traffic settings.

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4. Set Your Traffic Split

By default, traffic is split 50/50. However, if you want to be more cautious with a new design, you can adjust the weight.

1. Click on Traffic Split at the top.

2. Adjust the percentages (e.g., 80% to Old Home and 20% to New Home).

3. Click Save.

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5. Activate the Test

Your test is created as a Draft by default. To begin redirecting users and collecting data:

1. Open the test in your dashboard.

2. Change the status from Draft to Active.

3. (Optional) Enable Auto-stop to automatically end the test once a winner is found.

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Targeted Testing

You can further refine your split test by using the Restrictions settings:

• Location: Only test users in specific countries.

• Device/Browser: Limit the redirect to desktop users or specific browsers to ensure your new design performs well on those platforms first.