# Create a Conversion

*If you using Webflow then you should follow the guide here:* [Optibase Webflow App](/webflow-app/optibase-webflow-app.md)

*How to connect a Conversion:* [Connect a Conversion](/features/conversions/connect-a-conversion.md)\
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To measure the impact of your tests, you’ll need to create and configure conversions — actions that indicate success, like form submissions, button clicks, or page views.

❗️If you’re using Webflow, follow this guide instead:

👉 Setting up Conversions in Webflow

***

### How to create a Conversion

1. Go to the Conversions page from the left-hand menu in your Optibase dashboard<br>

   <figure><img src="/files/2hbhMiP4ccm0qsjJCPYQ" alt=""><figcaption></figcaption></figure>
2. Click the New Conversion button in the top-right corner<br>

   <figure><img src="/files/4qHsWHghG2GDIFNutMZj" alt=""><figcaption></figcaption></figure>
3. Give your conversion a clear name
4. Choose a Conversion Type from the following:<br>

   <figure><img src="/files/1EjZ87PKPzD7SGvCJHhp" alt=""><figcaption></figcaption></figure>

***

#### Conversion Types

**Page View**

Track when users load a specific URL.

You’ll need to:

* Enter the exact URL (or pattern) where the conversion should trigger

**Scroll Depth**

Track how far down a page users scroll.

You’ll need to:

* Set the target URL
* Choose the scroll depth (in percentage or pixels) that should trigger the event

**Time on Page**

Track how long users stay on a specific page.

You’ll need to:

* Set the target URL
* Define the minimum time (in seconds) that qualifies as a conversion

**Click**

&#x20;**(requires connection to a page element)**

Tracks clicks on a specific button, link, or element.

**Submit**

**(requires connection to a page element)**

Tracks when a user submits a form.

> After you create a Click or Submit conversion, you’ll need to connect it to an element on your page.

**Programmatic**

Trigger a conversion manually using JavaScript or from your server.

Use this when:

* You want to track custom user actions that aren’t tied to page structure
* You need to fire conversions from backend logic or 3rd-party tools

To trigger the conversion, use this function in your frontend code:\
`optibaseSendConversionEvent(userFriendlyConversionId)` JavaScript function.\
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You can also trigger this conversion in two other ways:\
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You can set up a Programmatic Conversion with Google Tag Manager: [Trigger Conversions with GTM](https://docs.optibase.io/integrations/trigger-conversions-with-gtm)

You can also trigger this conversion from the server: [Server-side Conversions](https://docs.optibase.io/how-to-setup-optibase/server-side-conversions)

***

### Managing Conversions

Once a conversion is created, you can click on it to:

* Edit its values (e.g. URL, scroll depth, time)
* Delete it if it’s no longer needed

You can reuse the same conversion across multiple tests or assign different conversions to different test goals.


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