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SEO and Optibase

One of the most common questions when running A/B tests or personalizations is how it affects your search engine rankings. Optibase is designed to have zero negative impact on your SEO.

Whether you are running 50 different test variants or highly specific personalizations, your search engine visibility remains protected.

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How Optibase Protects Your Rankings

Search engines like Google use "bots" or "crawlers" to index your website. Optibase handles these crawlers differently than human visitors to ensure your SEO remains stable.

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1. The "Main Variant" Rule

Search engines and crawlers are always shown your Main Variant (the original version of your page).

  • When a bot like Googlebot visits your site, it does not get entered into an A/B test or assigned a personalization.

  • It sees the stable, original content of your page, ensuring your indexed keywords and metadata remain consistent.

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2. No Content Duplication

A common SEO concern is "cloaking" or "duplicate content." Because Optibase serves the original content to bots and only performs client-side adjustments for real users, search engines do not see multiple versions of the same URL. This prevents any penalties related to content duplication.

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3. Making Changes Permanent

If you decide to end a test and promote a winning variant to be your new "Main Variant," only then will search engines see the change.

  • Once you update your site with the winning design, the crawlers will index the new content during their next crawl.

  • This transition is seamless and is treated by search engines as a standard site update.

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Performance and Speed

Google’s "Core Web Vitals" are a key part of SEO. Optibase is built to be ultra-lightweight:

  • Asynchronous Loading: Our script loads without blocking the rest of your page from rendering.

  • No Layout Shift: We use advanced techniques to ensure that when a variant is shown, it appears instantly, preventing "Cumulative Layout Shift" (CLS) issues that could hurt your search ranking.

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Key Takeaways

  • Unlimited Testing: You can run as many tests and personalizations as you like without worrying about search rankings.

  • Bot-Friendly: Crawlers always see the original, authoritative version of your site.

  • Safe Optimization: You can focus entirely on conversion rate optimization (CRO) knowing your organic traffic is secure.

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