Create a Test/Variant Group

If you using Webflow, then you should follow the guide here: Optibase Webflow App

To run an A/B Test, Split Test, or Multivariate Test in Optibase, you first need to create a Test — this is where you define what you’re testing, how, and under which conditions.

How to create a Test

  1. Go to the Tests page from the left-hand menu

  2. Click the New Test button in the top-right corner

  3. Enter a name for your test

  4. Select a Test Type:

    • A/B Test (Variant Group)

    • Split Test (URL-based)

    • Multivariate Test

  5. Click Create


Multivariate Test Setup

If you’re creating a Multivariate Test, you’ll need to define one or more Variant Groups.

Each Variant Group:

  • Represents one element on the page you want to test

  • Functions like a mini A/B Test inside the larger Multivariate structure

For each element you want to test:

  1. Create a Variant Group

  2. Add at least two Variants (e.g. headline A vs. headline B)

Optibase will automatically generate all combinations of variants across the Variant Groups to test how different changes perform together.


Managing Test Status

You can change the status of a test from the top-right corner of the test page.

  • Draft – The test is not live and won’t run

  • Active – The test is live on your website

  • Paused – The test is temporarily stopped but not deleted

A test must be set to Active for it to appear on your site and for variants to be shown to users.


Create Variants

After creating a test, you’ll need to define the actual Variants that users will see.


Audience Restrictions

You can control who sees your test by setting optional restrictions. These are configured in the test sidebar or under Test Settings.

Supported restriction types:

  • Location (Geo-Restriction)

    Limit test visibility to users from specific countries or regions. Useful for localized campaigns or regional content testing.

  • Screen Size

    Show the test only on certain viewport widths. Ideal for running desktop-only or mobile-only tests.

  • Operating System

    Target users based on their OS, such as Windows, macOS, iOS, or Android.

  • Browser

    Run tests only in selected browsers (e.g. Chrome, Safari, Firefox, Edge). Helpful when testing browser-specific issues or styles.

These restrictions ensure your tests run only for the relevant audience — improving data quality and control.


Test Settings

Inside the Settings tab of your test, you can:

  • Change the test name

  • Delete the test

  • Review or update all restriction rules

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