Optibase
  • 🤔What is Optibase
    • 🧪What is a Test/Variant Group
    • 🪞What is a Variant
    • 🏁What is a Conversion
    • 🧑What is a Tested User
    • 🏠What is a Guest User
    • ⚙️What does the custom script do?
    • 👑Probability to Be Best (P2BB)
  • 👷How to setup Optibase
    • ✍️Add the custom script
    • 🎯Create a Conversion
    • 🔗Connect a Conversion
    • 🖥️Server-side Conversions
    • ⚖️Create a Test/Variant Group
    • 🆎Create an A/B Variant
    • 🔗Connect an A/B Variant
    • 🔀Create a Split Variant
    • 🔒Force Variants
    • 👑Turn off when a winner is found
    • 🔞Set up restrictions
    • ⏲️Schedule a Test
    • 📨Share test results
    • 🔄Connect Conversions to a Test
    • 📅Filter test results by a specific time period
  • 🪄Optibase Webflow App
    • ✍️Add the custom script
    • 🎯Create a Conversion
    • 🔗Connect a Conversion
    • ⚖️Create a Test/Variant Group
    • 🆎Create an A/B Variant
    • 🔗Connect an A/B Variant
    • 🔀Create a Split Variant
    • ☑️Types of Content You Can Connect
  • 🔗Integrations
    • 📞Active Variants API
    • ⚡Trigger Conversions with GTM
    • 📈Google Analytics 4
    • 👷Google Analytics 4 with GTM
    • ✖️Mixpanel
    • 🦔Track conversions in PostHog
  • ❓FAQs
    • Why can you see views in the views tab for pages that don't have a test?
    • Why can't I see detailed metrics like average "Time on Page" and "Scroll Depth"?
    • Why do conversions in the Webflow app appear to disconnect randomly, and are these conversions still
    • Troubleshooting Component Connection Issues in Optibase
    • How Optibase Works with CMS in Webflow
    • Why Your Screen Flickers Before Loading the Right Variants
    • Why variants appear disconnected when inside a component?
    • Localisation Limitations in Webflow with Optibase
    • Why Conversions May Not Be Recording in Optibase
    • Does a URL Split Test Work with UTM Parameters?
    • Using Optibase Across Multiple Websites
    • Why Conversions or Results May Not Be Visible in the Results Tab
    • Can I redirect traffic between two different URLs using Optibase?
    • How do I exclude internal traffic from being counted in Optibase tests?
    • Can I connect multiple conversions to a single test?
    • How does Optibase handle geo-restricted A/B tests?
    • Why are conversion events double counted in my test?
    • How can I transfer ownership of an Optibase workspace?
    • Why do I see flickering between A/B variants?
    • Can I test elements across all pages on my website?
    • Why is a guest user still on a free plan after being invited to a paid workspace?
    • Can I redirect traffic between two different URLs using Optibase?
    • How do I set up a multivariate test in Optibase?
    • How do I exclude internal traffic from being counted in Optibase tests?
    • Why are conversion events double counted in my test?
    • Why is the wrong variant showing when I preview using the variant URL?
    • How can I force a specific variant to display for debugging?
    • How do I check which buttons are connected to a conversion event?
    • Can I run multiple tests on the same page?
    • Is it possible to set traffic allocation dynamically during a test?
    • How can I test different CTAs that exist across 50+ pages?
    • What happens when a test reaches statistical significance?
    • How do I view which conversion event was triggered?
    • Can I filter out specific IPs or users from test results?
    • Can I run tests on a site that uses a custom CMS or codebase?
    • Is Optibase compliant with GDPR?
    • Do I need to connect a conversion event to a test for it to be tracked?
    • How do I test different product pages with different pricing?
    • What if my team member can't access the Business plan features?
    • Can I test hero images with multiple slides in each variant?
    • Why does a variant not show even with 100% traffic assigned?
    • Can I export test results?
    • How do I test a new user journey that starts on different landing pages?
    • How can I preview the test without affecting analytics?
    • How do I know if my test is live?
    • How many users do I need to reach statistical significance?
    • Can I pause a test and restart later?
    • What is the difference between A/B and multivariate testing?
    • Can I run a test with just one variant?
    • Does Optibase support UTM tracking across redirects?
    • What is a 'Tested User' in Optibase?
    • How do I know when to stop a test?
    • Can I use Optibase for content localization testing?
    • Do I need to re-add conversion tracking for each new test?
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  1. FAQs

What is the difference between A/B and multivariate testing?

A/B tests compare two complete variants, while multivariate tests evaluate the effect of multiple changes simultaneously across different elements.

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Last updated 9 days ago

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