🆎Create an A/B Variant

How to connect an A/B Variant: Connect an A/B Variant

To create an A/B Variant, name it and click "Create":

You should now connect this Variant to an element on your page. Read about how to do that here: Connect an A/B Variant

You can also:

• Change the name of the Variant.

• Reset the Variant Conversion Events and Page Views.

• Delete the Variant.

• See variant results:

  • Page Views: How many times a variant was shown.

  • Conversions: How many conversion events were triggered while this variant was shown.

  • In the parenthesis, you will also see the conversion rate (conversion events / page views).

  • P2BB: Probability to Be Best (P2BB)

  • Click on the Variant to see a detailed breakdown of results for different Conversions.

Note: If want to stop showing an A/B Variant to the users because it is underperforming, but don't want to delete it because you want to keep the data, you can simply disconnect it.