Create a Conversion
If you using Webflow then you should follow the guide here: Optibase Webflow App
How to connect a Conversion: Connect a Conversion To measure the impact of your tests, you’ll need to create and configure conversions — actions that indicate success, like form submissions, button clicks, or page views.
❗️If you’re using Webflow, follow this guide instead:
👉 Setting up Conversions in Webflow
How to create a Conversion
Go to the Conversions page from the left-hand menu in your Optibase dashboard
Click the New Conversion button in the top-right corner
Give your conversion a clear name
Choose a Conversion Type from the following:
Conversion Types
Page View
Track when users load a specific URL.
You’ll need to:
Enter the exact URL (or pattern) where the conversion should trigger
Scroll Depth
Track how far down a page users scroll.
You’ll need to:
Set the target URL
Choose the scroll depth (in percentage or pixels) that should trigger the event
Time on Page
Track how long users stay on a specific page.
You’ll need to:
Set the target URL
Define the minimum time (in seconds) that qualifies as a conversion
Click
(requires connection to a page element)
Tracks clicks on a specific button, link, or element.
Submit
(requires connection to a page element)
Tracks when a user submits a form.
After you create a Click or Submit conversion, you’ll need to connect it to an element on your page.
Programmatic
Trigger a conversion manually using JavaScript or from your server.
Use this when:
You want to track custom user actions that aren’t tied to page structure
You need to fire conversions from backend logic or 3rd-party tools
To trigger the conversion, use this function in your frontend code:
optibaseSendConversionEvent(userFriendlyConversionId) JavaScript function.
You can also trigger this conversion in two other ways:
You can set up a Programmatic Conversion with Google Tag Manager: Trigger Conversions with GTM
You can also trigger this conversion from the server: Server-side Conversions
Managing Conversions
Once a conversion is created, you can click on it to:
Edit its values (e.g. URL, scroll depth, time)
Delete it if it’s no longer needed
You can reuse the same conversion across multiple tests or assign different conversions to different test goals.
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