Create a Conversion

If you using Webflow then you should follow the guide here: Optibase Webflow App

How to connect a Conversion: Connect a Conversion To measure the impact of your tests, you’ll need to create and configure conversions — actions that indicate success, like form submissions, button clicks, or page views.

❗️If you’re using Webflow, follow this guide instead:

👉 Setting up Conversions in Webflow


How to create a Conversion

  1. Go to the Conversions page from the left-hand menu in your Optibase dashboard

  2. Click the New Conversion button in the top-right corner

  3. Give your conversion a clear name

  4. Choose a Conversion Type from the following:


Conversion Types

Page View

Track when users load a specific URL.

You’ll need to:

  • Enter the exact URL (or pattern) where the conversion should trigger

Scroll Depth

Track how far down a page users scroll.

You’ll need to:

  • Set the target URL

  • Choose the scroll depth (in percentage or pixels) that should trigger the event

Time on Page

Track how long users stay on a specific page.

You’ll need to:

  • Set the target URL

  • Define the minimum time (in seconds) that qualifies as a conversion

Click

(requires connection to a page element)

Tracks clicks on a specific button, link, or element.

Submit

(requires connection to a page element)

Tracks when a user submits a form.

After you create a Click or Submit conversion, you’ll need to connect it to an element on your page.

Programmatic

Trigger a conversion manually using JavaScript or from your server.

Use this when:

  • You want to track custom user actions that aren’t tied to page structure

  • You need to fire conversions from backend logic or 3rd-party tools

To trigger the conversion, use this function in your frontend code: optibaseSendConversionEvent(userFriendlyConversionId) JavaScript function. You can also trigger this conversion in two other ways: You can set up a Programmatic Conversion with Google Tag Manager: Trigger Conversions with GTM

You can also trigger this conversion from the server: Server-side Conversions


Managing Conversions

Once a conversion is created, you can click on it to:

  • Edit its values (e.g. URL, scroll depth, time)

  • Delete it if it’s no longer needed

You can reuse the same conversion across multiple tests or assign different conversions to different test goals.

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