Create an A/B Variant

If you using Webflow then you should follow the guide here: Optibase Webflow App

How to connect an A/B Variant: Connect an A/B Variant

A/B Variants are different versions of an element that you want to test on the same page.

They’re used in both A/B Tests and Variant Groups (inside Multivariate Tests).

How to create an A/B Variant

1. Go to the Tests page

   
2. Click on the A/B Test you want to add a variant to

   
3. On the test page, click the New Variant button

4. Enter a name for your variant

   
5. Click Create

   

Once created, the variant will appear in the list under that test.

Connect the variant to your website

You should now connect this Variant to an element on your page. Read about how to do that here: Connect an A/B Variant

To display the variant on your site, you need to connect it to a specific HTML element.

Each element must be tagged with both:

• data-optibase-test-id

• data-optibase-variant-id

Optibase will automatically:

• Show one variant to each user

• Remove all other variants from the page

• Track which version the user saw

Variant options and actions

Clicking on a variant gives you several management options:

• Rename the variant

• Reset its conversion and page view data

• Delete the variant entirely

• Disconnect the variant (stops showing it to users but keeps the data)

Use disconnect if the variant is underperforming but you still want to analyze its historical results.

Variant performance metrics

Each variant tracks the following automatically:

• Page Views: How many times the variant was shown to users

• Conversions: How many conversion events were triggered while this variant was active

• Conversion Rate: Shown in parentheses (Conversions / Page Views)

• P2BB: Probability to Be Best (P2BB)The probability this variant is the top performer based on Bayesian stats

You can filter conversion performance using the “Filter by conversion” dropdown above the results.