Connect Conversions to a Test
Connecting conversions to your test is essential for measuring performance. It tells Optibase what success looks like, so you can compare variants and identify which one drives the most meaningful actions.
How to connect conversions
Open the Test
Go to the Tests page and select the test you want to connect conversions to.
Go to the Conversions tab
Inside the test view, click the Conversions tab in the top navigation.
Select or create a conversion
If you’ve already created a conversion, use the dropdown to select it
If you don’t have one yet, click Create Conversion to define a new one
Bind the conversion to the test
Once selected, the conversion will be linked automatically to the test. Optibase will start tracking how each variant performs against this goal.
Additional notes
You can connect multiple conversions to a single test
One conversion will be used as the primary metric in your test results
Make sure all conversion events are set up and working on your site before linking them
Why it matters
By linking conversions to a test, you’ll unlock:
Variant performance tracking
Conversion rates per variant
P2BB (Probability to Be Best) analysis
A clear view of which variant wins
All of this will show up in the Results tab for the test once it’s running.
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