Optibase
  • ๐Ÿค”What is Optibase
    • ๐ŸงชWhat is a Test/Variant Group
    • ๐ŸชžWhat is a Variant
    • ๐ŸWhat is a Conversion
    • ๐Ÿง‘What is a Tested User
    • ๐Ÿ What is a Guest User
    • โš™๏ธWhat does the custom script do?
    • ๐Ÿ‘‘Probability to Be Best (P2BB)
  • ๐Ÿ‘ทHow to setup Optibase
    • โœ๏ธAdd the custom script
    • ๐ŸŽฏCreate a Conversion
    • ๐Ÿ”—Connect a Conversion
    • ๐Ÿ–ฅ๏ธServer-side Conversions
    • โš–๏ธCreate a Test/Variant Group
    • ๐Ÿ†ŽCreate an A/B Variant
    • ๐Ÿ”—Connect an A/B Variant
    • ๐Ÿ”€Create a Split Variant
    • ๐Ÿ”’Force Variants
    • ๐Ÿ‘‘Turn off when a winner is found
    • ๐Ÿ”žSet up restrictions
    • โฒ๏ธSchedule a Test
    • ๐Ÿ“จShare test results
    • ๐Ÿ”„Connect Conversions to a Test
    • ๐Ÿ“…Filter test results by a specific time period
  • ๐Ÿช„Optibase Webflow App
    • โœ๏ธAdd the custom script
    • ๐ŸŽฏCreate a Conversion
    • ๐Ÿ”—Connect a Conversion
    • โš–๏ธCreate a Test/Variant Group
    • ๐Ÿ†ŽCreate an A/B Variant
    • ๐Ÿ”—Connect an A/B Variant
    • ๐Ÿ”€Create a Split Variant
    • โ˜‘๏ธTypes of Content You Can Connect
  • ๐Ÿ”—Integrations
    • ๐Ÿ“žActive Variants API
    • โšกTrigger Conversions with GTM
    • ๐Ÿ“ˆGoogle Analytics 4
    • ๐Ÿ‘ทGoogle Analytics 4 with GTM
    • โœ–๏ธMixpanel
    • ๐Ÿฆ”Track conversions in PostHog
  • โ“FAQs
    • Why can you see views in the views tab for pages that don't have a test?
    • Why can't I see detailed metrics like average "Time on Page" and "Scroll Depth"?
    • Why do conversions in the Webflow app appear to disconnect randomly, and are these conversions still
    • Troubleshooting Component Connection Issues in Optibase
    • How Optibase Works with CMS in Webflow
    • Why Your Screen Flickers Before Loading the Right Variants
    • Why variants appear disconnected when inside a component?
    • Localisation Limitations in Webflow with Optibase
    • Why Conversions May Not Be Recording in Optibase
    • Does a URL Split Test Work with UTM Parameters?
    • Using Optibase Across Multiple Websites
    • Why Conversions or Results May Not Be Visible in the Results Tab
    • Can I redirect traffic between two different URLs using Optibase?
    • How do I exclude internal traffic from being counted in Optibase tests?
    • Can I connect multiple conversions to a single test?
    • How does Optibase handle geo-restricted A/B tests?
    • Why are conversion events double counted in my test?
    • How can I transfer ownership of an Optibase workspace?
    • Why do I see flickering between A/B variants?
    • Can I test elements across all pages on my website?
    • Why is a guest user still on a free plan after being invited to a paid workspace?
    • Can I redirect traffic between two different URLs using Optibase?
    • How do I set up a multivariate test in Optibase?
    • How do I exclude internal traffic from being counted in Optibase tests?
    • Why are conversion events double counted in my test?
    • Why is the wrong variant showing when I preview using the variant URL?
    • How can I force a specific variant to display for debugging?
    • How do I check which buttons are connected to a conversion event?
    • Can I run multiple tests on the same page?
    • Is it possible to set traffic allocation dynamically during a test?
    • How can I test different CTAs that exist across 50+ pages?
    • What happens when a test reaches statistical significance?
    • How do I view which conversion event was triggered?
    • Can I filter out specific IPs or users from test results?
    • Can I run tests on a site that uses a custom CMS or codebase?
    • Is Optibase compliant with GDPR?
    • Do I need to connect a conversion event to a test for it to be tracked?
    • How do I test different product pages with different pricing?
    • What if my team member can't access the Business plan features?
    • Can I test hero images with multiple slides in each variant?
    • Why does a variant not show even with 100% traffic assigned?
    • Can I export test results?
    • How do I test a new user journey that starts on different landing pages?
    • How can I preview the test without affecting analytics?
    • How do I know if my test is live?
    • How many users do I need to reach statistical significance?
    • Can I pause a test and restart later?
    • What is the difference between A/B and multivariate testing?
    • Can I run a test with just one variant?
    • Does Optibase support UTM tracking across redirects?
    • What is a 'Tested User' in Optibase?
    • How do I know when to stop a test?
    • Can I use Optibase for content localization testing?
    • Do I need to re-add conversion tracking for each new test?
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On this page
  • GA4 Script Tag
  • Google Tag Manager
  • Audiences
  • Create an Audience for Variant
  1. Integrations

Google Analytics 4

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Last updated 10 months ago

GA4 Script Tag

If you have added the GA4 Script Tag directly to your page's HTML, Optibase will automatically detect it and trigger an event when a Variant is shown to a user.

You do not need to connect Google Analytics to Optibase for that to happen; if you have Google Analytics set up on your website in that way, that is Optibase's default behavior.

The event that Optibase will send will have the name: optibase_variant_shown, event_category optibase, and event_label: {testId:variantId}.

Google Tag Manager

If you have added GA4 through the Google Tag Manager, you must manually set up the trigger and a custom tag. Follow this guide to do that: Google Analytics 4 with GTM

Audiences

You can connect your Google Analytics account and property to Optibase by going to the integrations page in the Optibase Web app.

As mentioned before, you do NOT need to connect Google Analytics to Optibase to start collecting events mentioned above.

Connecting your Google Analytics account and property to Optibase allows you to create audiences for Variants automatically through Optibase.

More about Google Analytics Audiences:

To automatically create an audience for Variants in a Test for Google Analytics:

  1. Connect the Google Analytics account and property you have setup above.

  2. Navigate to the Optibase Test you want to import into Google Analytics, go under settings, and click Create Audiences.

  3. This will create an Audience for each Variant in that Test. The audience will include everybody who has seen the Variant.

  4. You should then see the newly created audiences in Google Analytics.

  1. You can then click on the Audience to see analytics about users who saw a specific Variant.

Important: It will take 24h/48h for the audiences to accumulate new users.

Create an Audience for Variant

You can also create an Audience for a Variant when you are creating a Variant:

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https://support.google.com/analytics/answer/12799087