🔀Create a Split Variant

The first Variant you create in a Split Test will be the Entry Variant. An Entry Variant will be the entry to your Split Test. When a user lands on the Variant, they will either stay on the page or be redirected.

If a user lands on a non-entry Variant, they will not be redirected.

To create a Split Variant, name it, choose the Webflow page that will act as a Variant, and click "Create":

A Split Variant doesn't need to be connected. When a user lands on a website, the custom script you have added to your website will check that URL/Path and handle the Split Tests.

After the Entry Variant, you should create at least one more Variant.

You can also:

• Change the name and Page of the Variant.

• Reset the Variant Conversion Events and Page Views.

• Delete the Variant.

Note: Currently you can not stop showing a Split Variant to the users without deleting it. This is a feature that is coming soon.