Create a Split Variant

Split Variants are used in URL-based Split Tests to compare entirely different Webflow pages. Each variant is a standalone page, and Optibase randomly sends users to one of them to measure which performs better.


How Split Tests work

  • The first variant you create is the Entry Variant.

  • When a user lands on this page, Optibase decides whether to:

    • Keep them on that page

    • Or redirect them to another variant

If a user lands directly on a non-entry variant (e.g. via a paid ad), they will not be redirected, but the visit and conversions will still be tracked.


How to create a Split Variant

  1. Open the Optibase Webflow App inside the Webflow Designer

  2. Go to your existing Split Test

  3. Click Add Variant

  4. Enter a name and select the Webflow page that will act as the variant

  5. Click Create

Your selected page will now be treated as a variant in the Split Test.


Do I need to connect anything?

No. Split Variants do not require you to connect elements or add attributes.

As long as the Optibase custom script is installed on the site, the platform will:

  • Detect the page path

  • Apply test logic

  • Track views and conversions


After setup

After creating the Entry Variant, make sure to:

  • Add at least one more variant to compare

  • Set the test status to Active to begin running


Variant actions

For each Split Variant, you can:

  • Rename the variant

  • Change the associated Webflow page

  • Reset conversion and page view data

  • Delete the variant

Note: You cannot currently pause or disconnect a Split Variant without deleting it. This functionality is coming soon.

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