What is a Variant
How to create an A/B Variant: Create an A/B Variant
How to create a Split Variant: Create a Split Variant
A variant is an alternative version of something on your website — a section, component, or full page — that you test against your original to see which performs better.
Variants are the building blocks of A/B Tests and Split Tests in Optibase. You create them to test ideas, measure results, and improve conversion performance based on real user behavior.
Why it matters
Variants help you move from guessing to knowing.
Instead of assuming what users prefer, you can test design, layout, or copy changes and let the data tell you what works best. Every variant is an opportunity to increase conversions, improve user experience, and reduce friction.
Types of Variants in Optibase
A/B Test Variants (Variant Group
In an A/B Test, each variant represents a small change to a specific part of your page — without creating a new URL.
You can test things like:
A new button color
Updated headline text
Reordered content
Different image or icon
Visitors are randomly shown one of the variants. You track which version leads to more conversions.
Main Variant
The Main Variant is the original version of the page in an A/B Test. It’s:
The default version shown when the test is in Draft
The fallback when a test is restricted by geo, browser, or device rules
Example: You create a Main Variant with a red “Get Started” button and a Variant A with a blue one. Optibase will show one or the other to users and track which leads to more signups.
Split Test Variants (URL-Based)
In a Split Test, each variant is a completely separate Webflow page with its own URL.
This type of test is best when you want to compare:
Entirely different layouts or designs
Alternative landing pages
Separate page flows or structures
Users are randomly directed to one of the variant URLs, and Optibase tracks which page performs better based on your conversion goals.
Entry Variant
The Entry Variant is the primary page that acts as the entry point for your Split Test. It works like this:
If a user lands on the Entry Variant URL, Optibase decides whether to keep them there or redirect them to another variant
If a user lands directly on a non-entry variant (e.g. from a paid ad), no redirection occurs — the test still tracks performance
Example: You create two landing pages with different content structures. The Entry Variant is your main campaign page. Visitors might be redirected to the alternate version based on test settings.
Summary: A/B vs Split Variants
Scope
One section or element
Full page (different URLs)
Setup location
Within the same page
Across separate pages
Main/Entry variant
Main Variant
Entry Variant
Use case
Test small changes
Compare different layouts
Tips for Working with Variants
Name your variants clearly so you can track what was tested
Only test one change per A/B Test for clean results
Use Split Tests when your changes affect the whole user journey
Set clear conversion goals before publishing a test
Start simple — don’t overcomplicate with too many variants
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