What is a Tested User

A Tested User is someone who visits your website and is included in at least one Optibase test. Once a user is part of a test, Optibase tracks their behavior and attributes any relevant conversion events to the variant(s) they were shown.

This helps you understand how different variants influence user actions — reliably and accurately.

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How Tested Users Work

When a user visits your site, Optibase randomly assigns them to a variant in an active test.

To ensure consistency, the same user will continue to see the same variant on future visits.

Example: If a user is assigned Variant B of your homepage headline test, they’ll always see Variant B until the test ends.

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Keeping Variants Consistent

Tested Users always see the same variant version of any test they’ve previously been assigned to — even if they:

• Leave the site and return later

• Visit from a different page

• Reload or navigate away

This ensures the testing experience is consistent and that the data collected remains valid.

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Tracking Across Subpages

When a user completes a Conversion Event (e.g. clicking a button, submitting a form, completing a purchase), Optibase attributes that conversion to all variants the user was exposed to, even if the conversion occurred on a different page.

Example: A user sees Variant A on the homepage, then later signs up on the pricing page. That conversion is credited to Variant A.

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Cross-Domain Tracking

(Business & Professional Plans Only)

If your project spans multiple domains, Optibase can continue tracking the same user across those domains — as long as the same Optibase custom script is installed on each site.

Example: A user lands on your blog at blog.yoursite.com, then visits app.yoursite.io to sign up. Optibase connects the journey as one tested user.

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