AI Optimize traffic
Optibase’s AI Optimize Traffic feature automatically adjusts how traffic is distributed between your variants, based on performance, to help you reach better results, faster.
What it does
When enabled, AI Optimize Traffic uses real-time test data to:
Monitor conversion performance of each variant
Dynamically allocate more traffic to the better-performing variants
Still collect data on all variants (just in different proportions)
This means your high-performing variants get more exposure while you’re still testing.
How to enable it
Open the test where you want to optimize traffic
In the test header, toggle on AI Optimize Traffic
Once turned on, Optibase will take over traffic split management and begin rebalancing traffic intelligently based on conversions.
How it works with test types
Works with both A/B Tests and URL Split Tests
Can be used alongside Auto Stop and Alerts
Does not guarantee a fixed percentage split — it adapts over time
Notes
You can toggle AI Optimize Traffic off anytime to return to a fixed 50/50 split or your manually defined distribution
This feature helps accelerate winning outcomes, especially for tests with high traffic volume
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